For Brands
Europe, without a generic launch plan.
We work with international beauty brands that already have a product and a commercial ambition — and need a partner to choose markets, partners and a route that can be executed.
The problem
Europe isn't one market.
Different countries.
Different channels.
Different partners.
Different commercial realities.
A brand that works in one country can stall in the next. Channel mix, retail expectations, pricing and the quality of local partners all change. Treating Europe as a single territory is how launches lose time.
We know how to navigate it.
How we help
From first market to a European business.
- 01Assess the opportunity
Where the brand belongs, where it does not, and what the commercial conditions really are.
- 02Sequence the markets
A first market, then the next — not a simultaneous European roll-out by default.
- 03Choose the local partner
The distributor or commercial partner who can actually carry the brand in that market.
- 04Organise the route
Structure, expectations and follow-up so distribution is built, not left to chance.
- 05Support the selling
Commercial work after the introduction: positioning in the channel, not only a first shipment.
- 06Expand with evidence
Move to the next market when the first one is working — not because a map looks complete.
A working relationship, not a one-off placement.
The right brand.
The right market.
The right partner.
We look for brands we can stand behind commercially. That means selective introductions, a clear route, and a partner who will still be the right one after the first order.
Bring the brand. We will discuss the route.
If you are preparing European entry, cleaning up existing distribution, or planning the next market, start with a conversation.
Let's Talk